Haldiram’s is a well-known brand in India, and this blog post outlines the steps and requirements for opening a Haldiram franchise. It includes information on investment details, eligibility criteria, and the return on investment (ROI).
Initial Steps
- Fill out the application form: Obtain the Haldiram franchise application form and complete all sections. Ensure all information is accurate, as any discrepancies or false information can lead to rejection.
- Submit the application: Send the completed application form, in its original hard copy, along with all necessary documents. Also, email the filled-in application form along with enclosures to support@haldiramofficial.in.
- Confidentiality: Be aware that all information provided is kept strictly confidential but may be shared with an agency appointed by Haldiram for verification purposes.
- No payment with application: Do not include any payment with the application form.
General Instructions and Key Points
- The application form comprises 4 pages, so ensure all pages are submitted.
- Incomplete applications may be declared invalid.
- Providing the application form does not guarantee a franchise.
- Submit any necessary annexure in support of data filled in application form for all relevant information as applicable.
- Once the application is approved, a first-time registration fee of Rs.75,000.00 + GST (18%) is to be deposited in the account. This amount is refundable if the franchise is not completed.
- Haldiram does not accept cash, DD, or cheques. All transactions should be done online through RTGS/NEFT/IMPS deposit.
- If there are any questions regarding the application process, contact support@haldiramofficial.in.
Personal Information Required
The application form requires detailed personal information:
- Spouse Information: Include first name, last name, country of citizenship and permanent residency, date of birth, Tax ID/Pan Number, and Aadhar Number.
- Other Information: Gender, other names known by, and whether the applicant is of legal age.
- History: Disclosure of any convictions of a felony or association with terrorist activities.
- Litigation: Information on any judgments or litigation proceedings within the last 5 years.
- Contact Information: Include home and mobile telephone numbers with area codes, residence address, and email address.
Educational and Business Background
- Educational Background: Specify the highest education achieved (College Degree or higher, Some College, High School, GED, or Didn’t Complete High School), schools attended, city, state, country, years attended, and degree attained.
- Business Information: Indicate if self-employed or employed by someone else, number of years in business, nature of business, title, and description of the position.
- Contact Details: Provide the business address, city, state/province, zip/postal code, country, and telephone numbers.
- Experience Level: Select the business experience level (Restaurant Management, Other Business Management, Restaurant Non-Management, or No Business Experience).
- Ownership Interest: List all restaurant & food service businesses in which the applicant has an ownership interest.
Financial Information
- Income: Provide the income from the current occupation and other sources, with explanations for other income.
- Bank Details: Include personal bank(s) and branch address.
- Assets: Specify individual liquid assets (cash, stocks, etc.) and fixed assets (home, car, etc.).
- Liabilities: List individual liabilities such as mortgages and loans.
- Net Worth: Calculate the individual total net worth (total assets minus total liabilities).
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Additional Information
- Partners: If applicable, provide details of partners including their name, percentage of ownership, and whether they are active or silent partners. Note that all partners need to fill out a separate application.
- Restaurant Operations: Indicate when you would like to invest in a franchise (Now, Within 1 month, 3 to 6 months, or 1 year), level of involvement (0%, 50%, or 100%), and the country where you would like to open the Haldiram restaurant.
- Training Date: Estimate a training date should you choose to invest.
- Miscellaneous Information: List any hobbies, community activities, special interests, or other pertinent information.
- Relationships: Disclose if related to any officer, director, employee, or franchisee of Haldiram.
- Business Dealings: Indicate if you or your employer provide products, goods, or services to Haldiram or its franchisees.
- Full-Time Commitment: State whether you will devote your full time to the business.
- Reasons for Startup: Explain your reasons for wanting to start your own business.
- Relocation: Indicate willingness to relocate for a restaurant opportunity and preferred geographic areas.
- Previous Applications: Disclose if you have ever applied for a Haldiram franchise before.
- How You Found Out: Specify where you found out about the franchise opportunity.
- References: Provide personal references (other than employers or relatives) with their name, occupation, and telephone number.
Required Documents
Include the following documents with the application:
- Aadhar Card
- Pan Card
- Electricity Bill
- Cancelled Cheque
- Land Document/ Lease Document
- Live Location of Proposed Site
Haldiram Franchise Information
Site Location & Space Requirement
- Location: Provide an appropriate site location with the required carpet area. The proposed site should be at a prime location in the city.
- Parking: Ensure additional parking space is available for customers and delivery personnel.
- Exclusivity: There should not be another Haldiram franchise outlet within a 2.5 km radius of the proposed site.
- Government Approval: The proposed site should not have any government objections.
- Ownership: The site should be owned, rented, or leased by the applicant.
- Lease Agreement: In case of lease/rent, submit the rent agreement to the company within 3 months after receiving the Letter of Intent (LOI). The lease agreement should be for a minimum of 2 years, with the option to extend.
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Eligibility Criteria for Main Applicant
- Age: The main applicant must be between 21 and 60 years old on the date of the agreement.
- Education: The minimum qualification required is Higher Secondary Education (Intermediate).
- Citizenship: The applicant must be an Indian citizen. NRIs must have been present in India for the last 180 days and provide proof.
Types of Franchise
- QSR (Quick Service Restaurant)
- Space Requirement: 1,000 – 2,000 sq. ft. Ground floor locations are preferred, but top floors with terraces may be acceptable.
- Location Preference: Prime locations in city centers, near educational institutions, and shopping malls.
- Customer Capacity: Interior design for at least 50 customers with sitting facilities and a waiting lobby for 30 customers.
- Investment: Approximately ₹ 60 lakhs – 1 Crore.
- Staff: 10 staff members (1 managing staff, 2 professional chefs, 1 billing operator, 4 servers, and 2 helpers).
- Refundable Security: Security and agreement amount are refundable after 6 months.
- Retail
- Space Requirement: 200-600 sq. ft. Ground floor locations are preferred, particularly in malls and shopping centers.
- Investment: Approximately ₹ 15-20 lakhs (including store setup, inventory, initial stock, and branding).
- Staff: 6 staff members (1 Store Manager, 2 Sales Staff, 1 Inventory Staff, 1 Cleaning Staff).
- Refundable Security: Security and agreement amount are refundable after 6 months.
- Kiosk
- Space Requirement: 50-150 sq. ft. Ground floor locations are preferred, particularly in malls and shopping centers.
- Investment: Approximately ₹ 8-10 lakhs.
- Staff: 3 staff members (1 billing operator and 2 servers).
- Refundable Security: Security and agreement amount are refundable after 6 months.
Investment Details
The investment costs for each franchise type include:
QSR (Quick Service Restaurant)
- Inventory & Stock: ₹10 lakhs
- Miscellaneous Costs: ₹5 lakhs (licenses, utilities, etc.)
- Marketing & Branding: ₹5 lakhs
- Store Setup & Interior: Depends on carpet area (includes interior and exterior design, company logo, furniture, billing counters, etc.)
- Documentation Process:
- Registration Fee: ₹75,000 + 18% GST
- Security Charge: ₹2.75 lakhs + 18% GST
- License Fee: Depends on years
- Agreement Charges: ₹6 lakhs
- Kitchen Equipment: ₹8 lakhs
Retail
- Inventory & Stock: ₹7 lakhs
- Miscellaneous Costs: ₹3 lakhs (licenses, utilities, etc.)
- Marketing & Branding: ₹2 lakhs
- Store Setup & Interior: Depends on carpet area (includes interior and exterior design, company logo, furniture, billing counters, etc.)
- Documentation Process:
- Registration Fee: ₹75,000 + 18% GST
- Security Charge: ₹2.75 lakhs + 18% GST
- License Fee: Depends on years
- Agreement Charges: ₹6 lakhs
Kiosk
- Inventory & Stock: ₹3 lakhs
- Miscellaneous Costs: ₹2 lakhs (licenses, utilities, etc.)
- Marketing & Branding: ₹1 lakhs
- Store Setup & Interior: Depends on carpet area (includes interior and exterior design, company logo, furniture, billing counters, etc.)
- Documentation Process:
- Registration Fee: ₹75,000 + 18% GST
- Security Charge: ₹1.75 lakhs + 18% GST
- License Fee: Depends on years
- Agreement Charges: ₹4 lakhs
Haldiram Franchise Return on Investment (ROI)
The following table outlines the profit margins, indirect expenses, raw material costs, royalty fees, gross margins, ROI, time to break even, and per month earnings for each franchise model:
Type Of Profit/Margin | Retail Model | QSR Model | Kiosk Model |
---|---|---|---|
Net Margin | 100% | 100% | 100% |
Indirect Expenses | 38% | 37% | 41% |
Raw Materials | 32% | 28% | 33% |
Royalty | 5% | 5% | 5% |
Gross Margin | 25% | 30% | 21% |
ROI | 60% | 72% | 70.56% |
Time to Break Even | 1.67 years | 1.4 years | 1.42 years |
Per Month Earning | 2.5 Lakhs | 6 Lakhs | 1.47 Lakhs |
- The investment quotation does not include the documentation process, land cost, basic civil work, designing, and furnishing.
- The total investment of the documentation process can be capitalized against the stock of inventory after 1 year of business, at the franchisor’s option.
- The franchisor will get a maximum of 5 months to complete the basic civil work of the outlet after getting approval.
Supporting Facilities and Benefits
- Scalability and Profitability: The company contributes to the growth in terms of scalability and profitability of its franchise holders.
- Staff Hiring and Training: All staff will be hired and trained by the company.
- Salary Support: 50% of the staff salary will be borne by the company for the initial agreement period.
- Rent Support: 50% of the rent will be borne by the company for the initial agreement period in the case of leased/rented property.
- Online Orders: The company provides the Haldiram app software for online orders and tie-ups with online delivery partners like Zomato and Swiggy. Online orders cover 20% of the total sales.
- Festival Offers: All festival offer discounts will be borne by the company.
- Site Selection: The company’s team will help the franchisee choose the most appropriate site without any assistance charge.
- Advertising: The company will advertise the outlet in the near market, and the advertisement cost will be borne by the company. This may include television, newspaper, and holdings in the city. Franchisees can also suggest advertisement ideas.
Step-by-Step Procedure
- Online Application: Fill up all required details in the Registration Form sent by the FranchiseBhoomi.
- Business Plan: Prepare a comprehensive business plan.
- Franchise Form: Complete the franchise form with accurate details.
- Letter Of Intent: Await the Letter Of Intent from the company.
- Paperwork Completion: Complete all necessary paperwork.
- Site Visiting: The company will fix a site inspection date after the documentation process is completed.
- Restaurant Opening: Proceed with the restaurant opening after site approval and agreement.
Note: Any physical meeting is not possible without completing all the paperwork, including registration, NOC, license, and security deposit. GST will be applicable on each payment as per government rules. The cost of interior and exterior design may vary depending on the city type, area, and construction building.
By following these steps and understanding the requirements, you can start your own Haldiram franchise and potentially achieve a mutually beneficial relationship with Haldiram Foods International Pvt. Ltd.
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Haldiram Franchise FAQs
◦QSR (Quick Service Restaurant): 1,000 – 2,000 sq. ft.6 .
◦Retail: 200-600 sq. ft.7 .
◦Kiosk: 50-150 sq. ft.
◦QSR: ₹ 60 lakhs – 1 Crore
◦Retail: ₹ 15-20 lakhs
◦Kiosk: ₹ 8-10 lakhs
The site should be in a prime location, with parking space and no other Haldiram’s within 2.5 km15 . The site should not have government objections and can be owned, rented, or leased.
The security and agreement amount is refundable after 6 months. The registration fee is refundable if the franchise is not completed
It’s great to see a clear outline of the franchise application process. Ensuring that no payment is needed at this stage definitely adds a layer of trust and transparency for potential franchisees.